Director of Marketing & Business Development

Pennsylvania, USA (On-site)

$135K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and drive the healthcare sales and marketing strategy to grow revenue, lead a high-performance team, and align with operations and service delivery.

  • Strategic ownership: develop and execute sales and marketing plans addressing referrals, community partnerships, and market expansion.
  • Ops alignment: ensure initiatives sync with service capabilities and customer experience.
  • Measurement and representation: track KPIs and represent KeystoneCare at industry events to build pipeline.

Job Description

Responsibilities

  • Develop and implement strategic sales and marketing plans to achieve organizational growth objectives
  • Lead, mentor, and manage the sales and marketing teams to foster a culture of excellence and accountability
  • Analyze market trends and identify opportunities for expanding service lines and enhancing service delivery
  • Establish and maintain strong relationships with referral sources, community leaders, and healthcare professionals
  • Direct market research and competitive analysis to inform strategic decision-making and positioning within the marketplace
  • Collaborate with operational leadership to ensure that sales and marketing initiatives align with service capabilities and enhance customer experience
  • Monitor and report on key performance indicators, providing insights and recommendations for continuous improvement
  • Represent KeystoneCare at industry events, conferences, and community engagements

Requirements

  • Master's degree in Business Administration, Healthcare Management, or a related field is preferred
  • A minimum of 10 years of progressive experience in sales and marketing leadership roles within the healthcare industry, with a focus on home care and hospice services preferred
  • Proven track record of developing and executing successful sales strategies that drive significant revenue growth
  • Exceptional leadership capabilities, with experience managing high-performing teams
  • Strong analytical skills, with the ability to utilize data to drive strategic decision-making
  • Excellent communication, presentation, and interpersonal skills, capable of engaging stakeholders at various levels
  • Ability to thrive in a fast-paced and dynamic environment, demonstrating flexibility and resilience
  • Willingness to travel as needed to represent the organization and foster key partnerships
  • RN preferred but not required

Benefits

  • Competitive base salary + bonus and commission structure
  • Accrued Paid Time Off
  • Paid Holidays
  • Medical, Dental, Vision, and Aflac plans available
  • $50K Company Paid Life Insurance Policy
  • Retirement plan with discretionary employer match
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
KeystoneCare Home Health and Hospice logo

KeystoneCare Home Health and Hospice

KeystoneCare is a nonprofit organization that provides a full continuum of home health and hospice services in the Greater Philadelphia Region. KeystoneCare offers post-hospitalization home care, palliative care, comprehensive hospice services, private duty care, and telehealth services. For more than 20 years, we have helped improve the quality of life for our patients and their families with comfort and dignity, regardless of stage of life or state of health. KeystoneCare is also known as Keystone Hospice and KeystoneCare Home Health.KeystoneCare is Medicare and Medicaid certified, and maintains contractual agreements with most of the major insurance plans in the region. We are also a participant in the Pennsylvania Department of Human Services' Aging Waiver Program. KeystoneCare is governed by a Board of Directors.The Keystone Homecare and Hospice teams are comprised of social workers, certified nursing assistants, licensed practical nurses, registered nurses, nurse practitioners, medical director, physical therapists, occupational therapists, chaplain, and a certified music therapist. Keystone House, the residential hospice in the historic John Welsh House on Stenton Avenue in Wyndmoor, Pennsylvania, has a support staff that also includes volunteers from the local community.KeystoneCare is also a leader in educational support with ongoing relationships with several local colleges and universities, including University of Pennsylvania, St. Joseph’s University, and Temple University. Please contact our office if you would like to volunteer or offer a donation.

Founded in 1997
Glenside, Pennsylvania, USA
87 employees

Traffic Signals

Monthly Visitors
823
Traffic Source Mix
Search
27.9%
Direct
41.6%
Referral
16.7%
Social
11.3%
Paid
1.7%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Roles Posted (Last 30 Days)
1