Director, Marketing & Business Development-IV at Simon Property Group | Merrimack, NH

Simon Property Group

Director, Marketing & Business Development-IV

Merrimack, NH (On-site)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own multidimensional mall marketing and revenue program ownership, driving retailer partnerships, program deployment, and center-level growth to boost EBIDTA, occupancy, and foot traffic.

Revenue and retailer development: identify and close opportunities across mall assets and programming.
Program execution and measurement: deploy SBV and platform initiatives at center and regional levels with ROI focus.
Growth through social and data: build social channels and grow email/SMS audiences to support center objectives.

Job Description

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center
Leadership: Strong organization and coordination skills

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically

Simon Property Group

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe, and Asia provide community gathering places for millions of people every day and generate billions in annual sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers. In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management & leasing. Employment at Simon is considered the pinnacle of a career by real estate professionals due to our leadership position in the industry. With a total market capitalization of over $80 billion, we are well positioned to continue to deliver strong financial results and create shareholder value. Headquartered in Indianapolis, Indiana, we employ approximately 4,800 people across the United States.

Founded in 1960

Indianapolis, Indiana, USA

3.7K employees (542 in marketing)

simon.com