Director of Marketing and Business Development

Laredo, TX (On-site)

Salary Not AvailableDirector/ExecutiveUnavailable

Posted 12 days ago

Job Summary

Owns end-to-end marketing, admissions, and business development efforts to drive occupancy, leading a cross-functional team, market research integration, and program promotion.

  • Lead planning and execution of marketing, public relations, and sales initiatives
  • Develop, monitor, and train marketing and admissions teams to meet growth targets

Job Description

Responsibilities

  • The DMBD is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
  • Manages and directs the staff in the Marketing and Business Development Department.
  • Provides administration with summaries and recommendations from market research evaluations.
  • Coordinates the production and placement of advertisements.
  • Integrates the hospital’s mission and “Guiding Principles” into daily practice.
  • Works in conjunction with clinical leadership to develop and promote new programs and services.
  • Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

Requirements

  • Three to five years current experience in healthcare required, preferably in a hospital setting or sales
  • Strong background in client services and relationship management preferred
  • Supervisory/leadership experience required
  • Current, valid, and active driver's license, auto insurance, and clean driving record required
  • Ability to travel using publicly available air and ground transportation
  • Bachelor's degree in healthcare field, marketing, or related field preferred
  • Experience working in the medical environment promoting programs and services
  • Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations
  • Demonstrates general computer skills including: data entry, word processing, email, and record management
  • Effective organizational and time management skills

Preferred

  • Pharmaceutical sales experience a plus.

Benefits

  • PPO and High-Deductible Medical Plan options
  • Flexible Spending and Health Savings Account options available
  • Dental and Vision coverage
  • 401K with employer matching
  • Life insurance
  • Short-and-long term disability
  • Employee Assistance Program
  • Wellness Program with quarterly wellness challenges with participation incentives
  • Earned Time Off - start accruing vacation time
Ernest Health logo

Ernest Health

3.2 Glassdoor

At Ernest Health, we provide specialized medical and rehabilitative services to our patients through our rehabilitation and long-term acute care hospitals. Our patients often are recovering from disabilities caused by injuries or illnesses, or from chronic or complex medical conditions. Our hospitals are located in Arizona, Colorado, Idaho, Indiana, Montana, New Mexico, Ohio, South Carolina, Texas, Utah, and Wyoming. Each hospital is managed locally to best meet the needs of each community. However, we share information, knowledge and resources throughout all our hospitals so we can continually evaluate and improve the delivery of care to our patients.These effort have earned us recognition as a national healthcare leader, allowing our hospitals to provide the highest level of care available to patients in their own communities.

Founded in 2004
Mesquite, Texas, USA
779 employees (17 in marketing)
49% recommend to a friend
50% CEO approval

Marketing Team

Marketing Team Size
16 (2% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$204M
Last Raise
$204M
Debt Financing, 15 years ago

Funding History

  • Jun 2011
    Debt Financing • $204M

Traffic Signals

Monthly Visitors
20K
Monthly Google Ads Budget
$50
Traffic Source Mix
Search
49.3%
Direct
36%
Referral
10.8%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~779
Ernest Health logo

Director of Marketing and Business Development

Ernest Health · Laredo, TX · On-site