Business Development & Marketing Specialist

Columbia, TN (Unknown)

$55K/yr – $75K/yrMid LevelFull time

Posted 19 hrs ago

Job Summary

Own end-to-end business development and marketing initiatives, driving lead generation, partnerships, and educational outreach across contractors, architects, and builders.

  • Lead generation and CRM hygiene
  • Campaign measurement and ROI tracking

Job Description

Responsibilities

  • Develop and execute business development, sales, and marketing campaigns.
  • Identify and generate qualified leads and new business opportunities.
  • Build and maintain referral partnerships with contractors, builders, architects, designers, and property managers.
  • Conduct in-person visits with prospective and existing business partners.
  • Represent the organization at networking events, presentations, trade events, and community activities.
  • Conduct lunch-and-learn presentations and other educational presentations for industry partners.
  • Build and maintain strong professional relationships within the construction and building industry.
  • Manage and maintain social media platforms, including Facebook, Instagram, and LinkedIn.
  • Manage the organization's Google Business Profile and monitor online engagement.
  • Create marketing content including photos, videos, brochures, presentations, flyers, blogs, newsletters, and other promotional materials.

Requirements

  • Proven experience in sales, business development, outside sales, or a related field.
  • Excellent written and verbal communication skills.
  • Strong relationship-building and networking abilities.
  • Confident and comfortable speaking and presenting to groups.
  • Ability to establish relationships with business owners, contractors, builders, architects, designers, and other industry professionals.
  • Experience using Canva or Adobe Creative Suite.
  • Strong understanding of social media platforms.
  • Professional appearance and excellent presentation skills.
  • Valid driver's license and reliable transportation.
  • Willingness and ability to travel throughout Middle Tennessee.

Preferred

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
  • Previous experience in construction, building materials, glass, architectural products, or a related industry.
  • Existing relationships or professional network within the construction industry.
  • Photography and videography experience.
  • Familiarity with Google Analytics and Meta Business Suite.
  • Graphic design and digital content creation experience.
  • Experience using AI-powered marketing and content-creation tools.
  • Previous experience developing referral partnerships and managing business accounts.
  • You should be proficient in:
  • Business-to-Business (B2B)

Salaries

Posted range

$55K/yr – $75K/yr

Taken straight from the job posting.

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Business Development & Marketing Specialist

Patterns Hiring · Columbia, TN · Unknown