Director of Marketing

Mill Creek East, WA (Hybrid)

$110K/yr – $140K/yrDirector/Executive6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the full marketing function across channels, shaping brand, demand, and growth while steering budget, team, and agency partnerships to drive measurable impact.

  • Own multi-channel strategy and execution across social, email, SMS, events, and advertising.
  • Lead team management, agency/vendor relationships, and cross-functional collaboration.
  • Forecast and manage the marketing budget, monitor KPIs, and report progress to senior leadership.

Job Description

Responsibilities

  1. Develop and implement marketing strategies across all channels, including social media, email marketing, SMS, B2B and in person events.
  2. Build brand awareness, including positioning.
  3. Direct and implement the organization’s advertising and promotional activities.
  4. Monitor and analyze market trends, paid ad performance, consumer behavior, email & SMS marketing, SEO & SEM and monitor competitors to inform marketing strategies and tactics.
  5. Responsible for the management and oversight of the marketing team.
  6. Develop and maintain strong working relationships with outside agencies and vendors who support or may support our market strategies.
  7. Analyze target market information to identify and recommend effective marketing approaches.
  8. Identify new market segments that will benefit from a company location.
  9. Prepares effective advertising campaigns based on market research.
  10. Maintains knowledge on emerging products and services.
Burgermaster logo

Burgermaster

Our founder Phil Jensen had a vision. He wanted to serve burgers and high-quality fare to the people of Seattle. He envisioned food that was healthier and higher quality than most, at a price that was more affordable than gourmet restaurants. In 1952, he was approached by 2 brothers who wanted Phil to open a restaurant in the University District. Phil took them up on their offer, and so began the original Burgermaster!Since that day, Burgermaster has expanded to 5 locations across the Puget Sound region: the original University District location, Bellevue, Aurora Avenue in Seattle, Mill Creek, and Mount Vernon. The business is still owned and operated by the Jensen family. Phil’s grandson Alex is the third-generation owner; you’ll often see him helping out at the restaurants!Burgermaster was started as a 50’s style drive-in restaurant, and we’ve stuck with that business model. We love being able to provide service to our customers in the comfort of their own car, while providing a nostalgic experience that is unlike any other! The original University District location was converted into our only sit-down restaurant, but all other locations still have the iconic drive-in stalls where customers order from Carhops.Since 1952, Phil’s vision of top-tier food has stood strong. In 1984, Burgermaster was one of the first restaurants to begin serving grass-fed beef! We’ve continued to refine our ingredients since then to serve only the very best, including local produce, antibiotic-free meats, and wild-caught cod. We still make our famous tartar sauce from Phil’s original recipe, passed down through generations!

Founded in 1952
Bothell, Washington, USA
66 employees (4 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
31.3%
Direct
49.9%
Referral
5.1%
Social
12.7%
Paid
0.9%

Headcount Trend

Current headcount: ~66

Marketing Team

Marketing Team Size
4 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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