Responsibilities

• Serve as the institution’s primary marketing strategist, shaping short- and long-term strategy across audiences and channels.
• Advise senior leadership and other campus constituents on marketing strategy, positioning, and market dynamics.
• Monitor market trends, competitor activity, and audience insights to inform decision-making.
• Engage collaboratively with editorial content, creative design, and website team leaders to ensure deliverables are aligned with enrollment and engagement strategies.
• Lead end-to-end development and execution of integrated, multi-channel marketing campaigns from concept through completion to meet project goals.
• Effective marketing campaign management to move target audiences through the undergraduate or graduate enrollment funnel.
• Strong project management discipline to deliver high-quality work on time and within scope.
• Create compelling, audience-centered content across channels, including digital, social media, web, email, video, and print.
• Strategic storytelling, messaging, and branding.
• Ensure effective use of emerging channels and formats to reach and engage target audiences.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 10 years of relevant experience in marketing strategy, campaign development, and performance marketing.
• Experience in higher education marketing, with an understanding of journey maps such as the student life cycle from prospect to alumnae/i.
• Success leading data-driven and integrated marketing efforts with measurable results.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Writing and editing experience or experience working closely with an editorial content team.
• Website content management and email marketing experience, with knowledge of best practices.
• Demonstrated graphic design experience or experience working with graphic designers.
• Excellent written/verbal communication skills and the ability to collaborate effectively across teams.
• Experience with email marketing platforms and project management tools.

Preferred

• Experience managing marketing budgets and external vendor relationships preferred
• Familiarity with CRM/marketing automation platforms, AP style, SEO, accessibility standards, and analytics tools preferred

Benefits

• 22 days of vacation per year
• three days personal leave
• generous holiday time (including an extended winter break between Christmas Eve and New Year’s Day)
• sick leave
• short- and long-term disability
• life insurance
• medical, dental, and vision
• retirement
• paid parental leave
• tuition opportunities