Responsibilities

• Develop and manage the overall marketing strategy, including strategic conference selection, the content calendar, campaign priorities, and go-to-market planning.
• Own and steward Univo’s brand identity, messaging, and positioning across all internal and external touchpoints.
• Maintain and evolve Univo’s brand book, messaging guidelines, and corporate communications standards.
• Conduct target market segmentation analysis to inform campaign strategy and channel selection.
• Partner with sales leadership to align marketing efforts with revenue goals and lead generation targets (MQL).
• Work with subject matter experts and internal stakeholders to gather input for product/service marketing and solutions roadmap communications.
• Develop, execute, and track integrated marketing campaigns across digital, content, events, and collateral channels.
• Provide final review and approval of marketing content; including digital content, collateral, promotional materials, thought-leadership pieces, and customer-facing presentations; to ensure brand consistency, industry accuracy, and regulatory appropriateness.
• Oversee and maintain Univo’s website, including executing routine webpage development, content updates, page refreshes, and landing-page creation through the Content Management System (CMS), ensuring information remains accurate, current, on-brand, and aligned with business priorities.
• Establish streamlined marketing workflows, approval processes, roles, and timelines to ensure work moves efficiently from planning through execution.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field required; master's degree preferred.

Preferred

• Master's degree preferred.
• Experience in life sciences, clinical research, healthcare, or another highly regulated industry strongly preferred; experience within the IRB or clinical trials industry is a plus.

Benefits

• comprehensive employee benefits package.