Responsibilities

• Lead the overall marketing strategy for our bridal and prom brands.
• Develop and execute annual, seasonal, and promotional marketing campaigns.
• Lead social media strategy and personally own key marketing channels and initiatives, including email and SMS campaigns, while driving paid advertising strategy and performance.
• Build, coach, and support a growing marketing team while remaining an active, hands-on contributor within the department.
• Create systems and workflows that keep projects organized and moving forward.
• Protect and strengthen the Mimi's brand across every customer touchpoint.
• Partner with store leadership to ensure marketing reflects the in-store customer experience.
• Analyze campaign and channel performance, using data to identify opportunities for growth and continuously improve results.
• Oversee influencer and ambassador program strategy, applications, participation tracking, and performance measurement in partnership with store leadership.
• Manage marketing calendars, project timelines, and department priorities.

Requirements

• The ideal candidate is both a strategic thinker and a hands-on leader. You're organized, proactive, creative, and excited about building something that will continue to grow.
• Thinks like a leader while remaining excited to execute.
• Enjoys building systems and improving processes.
• Communicates clearly and proactively.
• Balances creativity with organization.
• Loves developing people and building strong teams.
• Takes ownership and follows through – will make sure nothing falls through the cracks.
• Is curious, collaborative, and always looking for ways to improve.
• Cares deeply about creating an exceptional customer experience.
• 5+ years of marketing experience, including leadership responsibilities.

Preferred

• Experience leading or mentoring a team is strongly preferred.

Benefits

• Salary Range $50,000-$65,000
• Paid time off
• Health benefits
• 401K matching - _eligible after 1 year_
• Employee discount
• Professional development opportunities
• Opportunities for growth within a growing organization