Responsibilities

• Supports the Vice President of Marketing & Communications in leading the day-to-day enterprise-wide marketing and brand functions.
• Translates organizational strategic priorities and business goals into integrated marketing strategies that drive growth, improve reputation and advance enterprise objectives.
• In collaboration with the Director of Internal and External Communications, the Vice President of Marketing & Communication and others, develops and maintains an enterprise-wide marketing plan with initiatives that are data-informed, results driven and aligned with standards of excellence.
• Leads, mentors and develops a team of creative services professionals, marketing business parters, analysts and digital experience professionals to execute on well-planned strategic service line marketing plans and initiatives.
• Leads and is the primary liaison to external agencies including Jump or others in the support and execution the system’s developed marketing strategies and goals.
• Oversees advertising strategy, media planning and coordination with internal partners and/or external agencies to ensure efficient ad placement, budget stewardship and performance with campaign goals.
• Builds cohesive alignment among and works collaboratively with MarComm teams on clear priorities, shared goals and best practices. Holds consistent meetings and touchpoints with department managers, team members and business partners to align on workflows, deadlines and to keep work flowing smoothing among the department leads.
• Oversees marketing budget development, forecasting and expense management in partnership with department and organizational leadership.
• Develops and maintains productive relationships with leaders across the enterprise in support of marketing Business Partners who are informing and coordinating the day-to-day creation of marketing materials and plans. Ensures plans meet regulatory and legal requirements.
• Provides strategic counsel to services lines and Business Parters as the team anticipates marketing needs and proactively recommends approaches, tools, plans and messaging solutions.

Requirements

• Master’s degree in marketing, business, communications or related field preferred; bachelor’s degree in marketing, business, communications or related field required.
• 8–12 years of progressive marketing experience, with 5+ years in a leadership or people-management role.
• Ability to serve as a trusted marketing advisor to organizational leaders and business partners.
• Proven ability to lead enterprise-wide marketing and brand strategy in a complex fast-growing organization.
• Strong business acumen with the ability to align marketing efforts to organizational growth, volume and reputation goals. A deep understanding of healthcare markets, patient behaviors specific to Memorial Health, and regulatory considerations.
• Strong strategic thinking skills with the ability to guide the creation of complex organizational plans and materials that provide clear, compelling executive-level messaging,
• Ability to balance long-term brand building with short-term performance objectives.
• Deep understanding of brand strategy, brand governance and reputation management, and how to leverage tools specific to Memorial Health to achieve goals.
• Ability to ensure consistent brand expression across the enterprise and multiple platforms and channels.
• Experience strengthening brand trust and differentiation in competitive environments.