Responsibilities

• Product Marketing: Lead product marketing efforts, including market research, go-to-market planning, and launch support for new and existing products and services that help members improve their financial well-being.
• Marketing Strategy: Develop and implement comprehensive marketing strategies that strengthen Blue’s brand visibility, deepen member engagement, drive product adoption, increase conversions, and support organizational growth goals across digital and traditional channels.
• Team Leadership: Manage, coach, and mentor a team of marketing professionals, fostering a collaborative, accountable, and high-performing environment. This position currently has two direct reports.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across channels, including SEO, email, social media, content marketing, and other distribution methods that connect members and prospects with relevant solutions.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, product launches, and member engagement initiatives, translating insights into recommendations for senior leadership and future optimization.
• Budget Management: Develop and manage digital and product marketing budgets, ensuring resources are allocated effectively and efficiently to support business goals and maximize marketing impact.
• Innovation and Continuous Improvement: Stay current on marketing trends, technology, tools, and best practices, bringing forward innovative strategies that help Blue remain competitive, relevant, and responsive to member needs.
• Collaboration and Partnership: Work closely with cross-functional teams, including business development, business intelligence, product owners, member service areas, and other internal stakeholders to align strategies, support business priorities, and deliver a consistent Blue experience. Partner with agency partners as needed across strategy, creative, distribution, campaign execution, and optimization to strengthen outputs and results.

Requirements

• Five to ten years of similar or related experience in digital marketing, product marketing, campaign management, or a related marketing function, with a proven track record of supporting successful campaigns and product launches.
• Experience in financial services, credit unions, banking, or another highly regulated, member- or customer-centered industry.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred

• Certifications or additional training in digital marketing, product marketing analytics, project management, or product management preferred.