Responsibilities

• Develop and execute the resort’s annual marketing, communications, and public relations strategy, budget, and integrated marketing calendar.
• Partner with Sales, Revenue Management, and resort leadership to drive demand, increase revenue, strengthen brand positioning, and maximize marketing ROI.
• Lead marketing initiatives across Rooms, Golf, Food & Beverage, Spa & Wellness, Recreation, Weddings, Membership, Group Sales, People Services and resort programming.
• Oversee all digital marketing channels, including website, SEO/SEM, CRM, email, social media, paid advertising, and OTA media, to increase engagement, conversion, and direct bookings.
• Maintain brand consistency across all marketing materials, guest communications, advertising, photography, video, and creative content.
• Direct public relations, media relations, strategic partnerships, community engagement, and reputation management.
• Manage external agencies, creative partners, vendors, and media investments, ensuring quality, accountability, and measurable results.
• Oversee marketing budgets, forecasts, campaign performance, and analytics, adjusting strategies and investments to optimize results.
• Monitor market trends, competitive positioning, and guest behavior to identify growth opportunities and leverage emerging marketing technologies.
• Lead, coach, and develop the Marketing team while fostering collaboration and accountability across resort departments.

Preferred

• At least 5 to 7 years (preferably more) of luxury resort/hotel marketing experience.
• A college graduate with a degree in Marketing, Communications, Business, or a related field, or the same in experience.
• A brand ambassador for luxury lifestyle who lives and breathes extravagance. A dynamic, enthusiastic, and creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed.
• Experience managing and leading a team of at least 4 or more marketing professionals.
• Proficient in general computer knowledge including social media platforms.
• A strong leader with desire to satisfy the needs of others with a proven track record in a similar position.
• A true entrepreneur that thrives in fast paced environments.
• Organized, personable, and have strong verbal and written communication skills.

Benefits

• Comprehensive Benefits: Health insurance, 401(k) with company match, flexible time off, employee dining room, exclusive resort discounts, and complimentary employee hotel stay program.