Marketing Intern
LAMENEE
New York City, NY (Remote)
In-houseInternshipIntern/new grad
8 hrs ago
Director Marketing
Irving, TX (On-site)
$151K/yr – $212K/yrDirector/Executive10+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own brand planning and portfolio expansion for a large bakery business, shaping a 3 to 5 year vision while driving commercialization of new items and cross-functional alignment.
- Brand planning and marketing mix leadership across functions with strong financial framing.
- Assess expansion potential including U.S. and Mexico-made products for major brands.
- Monitor market signals and competitive gaps to steer packaging, health trends, and in-market execution.
Job Description
- Brand planning and marketing mix leadership across cross-functional teams and financial analysis.
- Commercialize new items and assess U.S. expansion potential including products made in Mexico for the Bimbo and Marinela brands.
- Lead market research, data synthesis, and competitive insight to shape 3 to 5 year vision and strategy.
- Advance current projects from position to commercialization and track in-market launches for all U.S. product segments.
- Collaborate with Business Units and Group functions; deliver business models and synthesis documents.
- Proactively scan the marketplace for packaging innovation, health trends, and operational excellence opportunities.
- Lead brand management through critical thinking, strategic decision making, and team development.
Bimbo Bakeries USA
4.0 Glassdoor
Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.
Traffic Signals
Monthly Visitors
172.6K
Traffic Source Mix
Search
67.5%
Direct
23.9%
Referral
6.5%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~47.5K
Marketing Team
Marketing Team Size
2,469 (5% of company)
Marketing Roles Posted (Last 30 Days)
5
