Responsibilities

- Develop and execute brand planning and marketing mix elements for the Brand. - Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years. - Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments. - Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands. - Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc. - Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution. - Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Requirements

- Bachelor’s Degree required. MBA Preferred. - Fluency in the Spanish language is preferred, but not required - A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing). - Experience managing multiple direct reports. - Project management skills. Ability to lead cross-functional partners. - Technical experience a plus (baking background). - Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category. - Candidate must have strong communication skills.

Preferred

- Technical experience a plus (baking background)

Benefits

- Annual Bonus Eligibility - Comprehensive Benefits Package - Paid Time Off - 401k & Company Match