Responsibilities

• Manage the National Marketing & Promotions Fund, including budgeting, allocation across national campaigns and initiatives, and transparent reporting back to the franchisee network on how funds are used
• Track and report monthly to executive leadership on marketing performance across all marketing channels
• Serve as the senior marketing partner to a nationwide network of franchisees; advise on campaigns, sponsorships, and brand standards
• Own marketing strategy end-to-end for parks moving through development toward grand opening, including paid media, direct mail, local market activation, and other channels
• Manage national media and agency partnerships (e.g., radio/streaming ad partners, paid search/social vendors) and oversee multi-location paid advertising performance
• Own web and digital infrastructure across all locations (domains, hosting, site platforms)
• Update and maintain marketing training content and onboarding materials for franchisees and internal teams
• Partner with Operations and leadership on campaign adoption and crisis communications protocols
• Champion AI-assisted workflows across the marketing function
• Manage an internal marketing team supporting the above

Requirements

• 7+ years of marketing experience; multi-location, franchise, or family entertainment background preferred
• Experience managing external agency and media partnerships
• Comfortable owning budget, reporting to executive leadership, and being a visible face of the brand externally
• Crisis-ready; able to think clearly and communicate well under pressure when something goes awry
• Strong people-manager who can build and develop a team
• Fluent with paid media platforms (Google, Meta), CMS/web platforms, and marketing automation tools
• Genuinely excited about AI tools like Claude.ai and driving adoption across a team

Preferred

• Location Based Entertainment: 3 years (Preferred)

Benefits

• 401(k)
• Flexible schedule
• Paid time off