Responsibilities

• Manage Meta advertising campaigns from setup through optimization
• Meet monthly with ICND account representatives to evaluate advertising opportunities
• Track campaign performance, website traffic, and booking metrics
• Develop audience targeting and re-marketing campaigns to drive bookings and guest retention
• Create segmented guest groups for email re-marketing campaigns
• Work with ICND on website updates, enhancements, and issue resolution
• Create and launch new webpages
• Manage website popups and lead generation tools
• Update featured units on a bi-monthly basis
• Create and publish blog content

Requirements

• Minimum 2+ years vacation rental marketing experience, website management, and social media experience
• Live in NC within max 1 hour driving distance of either Atlantic Beach, Topsail Beach, or Holden Beach office locations
• Know how to make data driven decisions and create data driven metrics to measure success. Know the data tools to use for vacation rental marketing
• Efficient in all things tech, quick learner with new software
• Proven multi-task, organizational skills
• Brand awareness in all things
• Understand "Integrated Marketing" and be able to implement this strategy throughout Casago Coastal North Carolina Rentals

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health, Dental, and Vision insurance
• Life insurance
• Opportunity for advancement and growth in your role and the company