Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
5 hrs ago
Director of Marketing
Wilmington, NC (On-site)
$75K/yr – $100K/yrSenior Level2+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the Casago Coastal NC marketing engine with a focus on paid media, guest re marketing, and site optimization across channels.
- Paid media and analytics: own Meta campaigns end to end, track bookings and site metrics, and drive data informed optimization.
- Audience and lifecycle: build guest segments, re remarketing and email campaigns to boost bookings and retention.
- Website and content ops: coordinate updates, new pages, popups, blog content, and lead gen tools while maintaining data quality for audiences and owners.
Job Description
Responsibilities
- Manage Meta advertising campaigns from setup through optimization
- Meet monthly with ICND account representatives to evaluate advertising opportunities
- Track campaign performance, website traffic, and booking metrics
- Develop audience targeting and re-marketing campaigns to drive bookings and guest retention
- Create segmented guest groups for email re-marketing campaigns
- Work with ICND on website updates, enhancements, and issue resolution
- Create and launch new webpages
- Manage website popups and lead generation tools
- Update featured units on a bi-monthly basis
- Create and publish blog content
Requirements
- Minimum 2+ years vacation rental marketing experience, website management, and social media experience
- Live in NC within max 1 hour driving distance of either Atlantic Beach, Topsail Beach, or Holden Beach office locations
- Know how to make data driven decisions and create data driven metrics to measure success. Know the data tools to use for vacation rental marketing
- Efficient in all things tech, quick learner with new software
- Proven multi-task, organizational skills
- Brand awareness in all things
- Understand "Integrated Marketing" and be able to implement this strategy throughout Casago Coastal North Carolina Rentals
Benefits
- Paid time off such as PTO, sick days, and vacation days
- Health, Dental, and Vision insurance
- Life insurance
- Opportunity for advancement and growth in your role and the company
Better Talent
Better Talent blends technology, behavioral science, and a high-touch human approach to help you identify and hire the best candidates.Our proprietary talent acquisition process lets you focus on your core business while we handle job ad optimization and distribution, collect and analyze candidate data, and vet qualifications. This makes hiring decisions easier, faster, and more cost-effective than traditional recruiting services.
Traffic Signals
Monthly Visitors
5.2K
Monthly Google Ads Budget
$117
Traffic Source Mix
Search
26.8%
Direct
54.6%
Referral
7.7%
Social
9.6%
Paid
1.1%
Headcount Trend
Current headcount: ~22
Marketing Team
Marketing Team Size
3 (14% of company)
Median Career Experience
8 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
1
