Director of Marketing, B2B CRN

Bethesda, MD (Remote)

$119K/yr – $172K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own CRN B2B marketing execution across demand generation, messaging, and measurable program impact, turning portfolio priorities into campaigns and aligning cross-functional teams for executive-ready results.

  • Translate priorities into campaigns and programs that drive B2B demand.
  • Coordinate placements and messaging across paid media and owned channels with Sales/Operations alignment.
  • Provide insights, case studies, and performance updates to stakeholders to show ROI and guide optimization.

Job Description

Own CRN B2B marketing execution end-to-end across demand gen, field-facing messaging, and program measurement, turning portfolio priorities into campaigns and proving impact with cross-functional partners.

  • Execute the CRN B2B marketing strategy established by the Senior Director, B2B Marketing – US & Canada.
  • Translate strategic priorities into actionable marketing plans, campaigns, and programs that drive measurable B2B demand.
  • Day-to-day management of CRN marketing placements, including paid media and owned channels.
  • Coordinate CRN marketing tactics with portfolio B2B marketing initiatives to support a cohesive go-to-market strategy.
  • Develop customer-facing creative and messaging that aligns with portfolio voice and CRN brand identity.
  • Ensure marketing efforts support group, meetings, and intermediary business objectives for CRN hotels.
  • Partner closely with CRN Sales and Operations leaders to align marketing execution with business needs.
  • Lead the marketing of the CRN shared service model to existing and prospective participating hotels.
  • Develop messaging, materials, and proof points that articulate the value and differentiation of the CRN offering.
  • Support stakeholder engagement efforts by providing marketing insights, case studies, and performance updates.
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Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
16

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