Director of Marketing for Athletics

Spartanburg, SC (On-site)

Salary Not AvailableDirector/Executive4+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing initiatives and in-venue operations for Wofford Athletics, driving revenue and brand visibility.

  • Own the execution of strategic marketing initiatives and in-venue productions aligned with branding and deadlines.
  • Must-have: working knowledge of gameday operations and marketing in collegiate or professional sports.
  • Standout: community outreach and local brand engagement in Spartanburg.

Job Description

Responsibilities

  • Lead the execution of strategic marketing initiatives designed to drive revenue, increase brand visibility, and meet key project deadlines
  • Run the in-venue productions, ensuring a cohesive and engaging fan experience that aligns with the department’s branding and promotional goals.
  • Collaborate with ticketing staff to support sales objectives, including the development and execution of group sales and experiential promotions.
  • Analyze and compile campaign performance data, images, and assets for use in internal reporting and external sponsorship recaps.
  • Contribute to the creation and oversight of visual content, assisting with graphic design and brand messaging for promotional use.
  • Assist in the preparation and execution of gameday operations for various college sports events.
  • Support the setup and breakdown Wofford Athletics Events including equipment, facilities, and promotional materials.
  • Manage community outreach and engagement throughout the Spartanburg community.
  • Assist with administrative tasks and other duties as assigned by the athletic department staff.
  • Represent Wofford Athletics at community events and increase brand awareness.

Requirements

  • Bachelor's degree required.
  • Working knowledge of gameday operations, marketing and social media strategy in collegiate or professional sports.
  • At least 4 year’s experience working in collegiate or professional sports preferred.
  • Strong interpersonal, written and verbal communication skills.
  • Organized, dependable, punctual, willing to learn and a self-starter.
  • Ability to work nights, weekends and some holidays.
Wofford College logo

Wofford College

Wofford College, established in 1854, is an independent liberal arts college located in Spartanburg, S.C. It offers bachelor’s degrees in 25 major fields of study, and is well known for its programs leading to graduate and professional studies (medicine and other health professions, law and the ministry).

Spartanburg, South Carolina, USA
943 employees (133 in marketing)

Traffic Signals

Monthly Visitors
54.2K
Traffic Source Mix
Search
49.2%
Direct
43.1%
Referral
6%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~945

Marketing Team

Marketing Team Size
103 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$250K
Last Raise
$250K
Grant, 8 years ago

Funding History

  • Jun 2018
    Grant • $250K

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