Director of Marketing, Athletics

Pennsylvania, USA (On-site)

$73K/yr – $91K/yrDirector/Executive5+ years expVolunteer

Posted 3 days ago

Job Summary

Own and lead the Athletics marketing strategy, branding, and fan engagement, driving ticket sales, partnerships, and event promotions while coordinating with Playfly, Alumni relations, and campus partners.

Define and execute branding campaigns
Drive revenue through events and sponsorships

Job Description

Responsibilities

Cooperatively manage all aspects of Athletics marketing to include strategic branding and marketing, social media platforms/digital strategies, game day experience, fan engagement, promotions, attendance enhancement, student participation and faculty/staff involvement.
Identify and maximize opportunities to generate revenue.
Direct and manage Athletics special events and future calendar of events.
Collaborate with Ticket Office Operations, Student Life, and the Nation Student Fan Group regarding student attendance at all Athletics events.
Work closely with Playfly on fulfillment of all partnership agreements.
Work closely with university staff, VAF , Legends and Alumni Relations.
Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department.
Enhance ticket sales and attendance at events.
Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund.
Maintain relations with media partners; determine appropriate promotional and public relations campaigns.

Requirements

Bachelor’s Degree required.
5 years of marketing experience.
Proven ability to work effectively with many different personalities.
Outstanding written and verbal communication skills.
A broad-based knowledge of sports marketing including strategic planning and implementation; branding knowledge to include brand awareness campaigns; Knowledge of the advertising industry and trends to maximize media buys.
Knowledge of NCAA rules and regulations.
Website and social media development to include marketing, video streaming, subscription-based services and retail sales.
Working knowledge of Photoshop to assist with graphic design.
Proficiency with personal computer applications, as well as a solid understanding of social media, internet and e-business solutions.
Significant number of evening and weekend hours required.

Preferred

Master’s Degree preferred (sports management or related field).
Strong graphic design skills preferred.

Benefits

Holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more

Villanova University

Villanova University was founded in 1842 by the Order of St. Augustine. To this day, Villanova's Augustinian Catholic tradition is the cornerstone of an academic community where students learn to think critically, act compassionately and succeed while serving others. The Villanova community helps students grow intellectually, professionally and spiritually and challenges them to reach their full potential. Villanova’s academic experience, rooted in the liberal arts, forms an environment in which students and professors are partners in learning. Through academic and service programs, students use their skills, knowledge and compassion to better the world around them.The University draws students from 45 states and nearly 50 countries. More than 10,000 undergraduate, graduate and law students take part in a wide variety of degree and certificate programs throughout the University's six colleges – the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the M. Louise Fitzpatrick College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. After graduation, students join nearly 125,000 Villanova alumni worldwide.

Villanova, Pennsylvania, USA

5.4K employees

www.villanova.edu