Responsibilities

• Owns marketing strategy and proactively brings recommendations and direction to the organization.
• Conducts market research on customer needs, competitive positioning, and market pricing to inform company decisions.
• Maintains deep working knowledge of Argen's products, product pipeline, and business development priorities.
• Translates products into customer-facing insights and solutions in support of Argen's Challenger Sale methodology.
• Leads customer segmentation, campaign development, and go-to-market planning, and rolls out the resulting strategies across the organization, including to the sales team.
• Partners with sales, operations, finance, and business development to align marketing plans with commercial priorities.
• Leads activities of the marketing department, including planning, budgeting, hiring, training, and managing department personnel and resources.
• Manages the annual marketing budget and spend against plan.
• Builds brand awareness and positioning across the U.S. domestic market and Argen's international dealer network.
• Coordinates with subsidiary marketing leaders in the UK, Canada, and Germany on shared strategy and brand consistency.

Requirements

• Bachelor's degree in business, marketing, or communications, or equivalent experience required.
• Experience in a B2B environment with recurring or subscription-based customers, building solutions for long-term, repeat buyers.
• Dental or dental industry marketing experience strongly preferred; medical device or other B2B industry experience considered.
• Experience with insight-led or solution selling methodologies, such as the Challenger Sale, preferred.
• Demonstrated point of view, with a track record of bringing recommendations and constructive perspective to the team.
• Track record of driving initiatives to completion and prioritizing effectively across competing demands.
• Experience running a marketing team and marketing campaigns.
• High competency in project and stakeholder management.
• Experience developing and managing budgets, including expenditures and return-on-investment projections.
• Strong written and oral communication skills, including the ability to influence sales and executive leadership.