Own end-to-end marketing strategy to drive booked tours and enrollments across multi-site operations.

• Lead full-funnel marketing strategy across awareness, lead generation, nurture, and booked tour conversion
• Optimize all marketing activity toward qualified booked tours as the primary business outcome
• Manage paid search and paid social strategy in partnership with agency partners
• Oversee SEO strategy, priorities, and agency execution
• Lead website, landing page, and CRO initiatives to improve inquiry and tour-booking conversion
• Own lifecycle marketing across email and SMS, including segmentation, nurture journeys, reactivation, and campaign calendar planning
• Manage direct mail, referral programs, listings/reviews, local marketing support, and school-level campaign needs
• Partner closely with Admissions to understand lead quality, parent objections, tour show rates, tour conversion, and enrollment outcomes
• Build strong feedback loops between Marketing, Admissions, and school teams so insights from the field improve campaigns, messaging, and nurture
• Own marketing reporting across leads, booked tours, completed tours, conversion rates, channel efficiency, and budget pacing