Responsibilities

• Analyze the Complete Revenue Picture
• Track customer acquisition cost (CAC) and lifetime value (LTV) by channel
• Understand which marketing channels drive the highest-quality leads and best ROI
• Analyze sales funnel metrics and identify conversion bottlenecks
• Identify retention drivers and churn patterns to improve LTV
• Build Revenue Analytics Infrastructure
• Own marketing analytics, sales funnel reporting, and customer retention dashboards
• Manage the marketing tech stack and integrations (Braze, Salesforce, tracking)
• Establish consistent revenue metrics across all functions
• Create executive reporting that enables fast, confident decisions

Requirements

• You have 7–10+ years of analytics experience, with proven expertise in both marketing analytics and revenue metrics (CAC, LTV, retention). You're comfortable diving deep into data while keeping business impact front and center. You thrive in cross-functional environments and love translating data into decisions.
• Key Skills & Experience:
• Strong SQL and data visualization (Tableau, Looker, PowerBI)
• Deep knowledge of marketing funnel, attribution, and channel analytics
• Expertise in SaaS metrics (CAC, LTV, cohort retention, churn, payback period)
• Hands-on experience with marketing technology (Braze, Salesforce, Google Tag Manager)
• Familiarity with sales funnel and CRM analytics
• Ability to analyze complex customer journeys across channels and touchpoints
• Proven ability to partner with non-technical stakeholders and drive adoption
• Leadership experience managing analytics teams

Preferred

• SaaS or subscription business background
• Experience with customer segmentation and cohort analysis
• Predictive analytics or forecasting experience
• Growth marketing or experimentation knowledge
• Data warehouse experience (Snowflake, Redshift, etc.)