Requirements

• Bachelor's degree in Analytics, Statistics, Data Science, or a related field, Master's preferred
• 7+ years of progressive experience in marketing analytics, digital analytics, customer analytics, business intelligence, or related disciplines
• 5+ years of experience leading analytics teams and partnering with senior marketing and business leaders
• Demonstrated success in building marketing insights and analytics products that unlock actionable recommendations to drive growth, improve decision-making, and influence business outcomes
• Deep expertise in marketing measurement, campaign performance analysis, attribution methodologies, customer segmentation, and marketing ROI evaluation in the context of multi-channel marketing
• Strong understanding of customer acquisition, retention, engagement, conversion optimization, and lifetime value modeling; hands-on experience building these models is highly desired
• Experience developing KPI frameworks, executive dashboards, scorecards, and self-service reporting solutions that improve visibility into marketing performance and business results
• Expertise in database, analytics, modeling, and marketing platforms and tools including snowflake, SQL, python, Adobe Analytics, Google Analytics 4, or similar
• Ability to synthesize large and complex datasets into clear, actionable insights that support strategic and operational decision-making
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives and manage multiple projects simultaneously

Benefits

• Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.