Responsibilities

• Lead marketing data strategy and architecture across complex client environments, defining how data should be captured, integrated, transformed, governed, activated, and measured across marketing ecosystems.
• Collaborate with Marketing Technology & Operations leadership to establish reusable methodologies, standards, and intellectual property for data architecture, integration, data quality, automation, measurement readiness, and analytics delivery.
• Own the design and governance of scalable marketing data solutions spanning CRM, marketing automation platforms, media and ABM platforms, web analytics, data warehouses, BI environments, and other marketing and sales systems.
• Translate business and marketing strategies into data requirements, helping clients determine the data, integration, segmentation, measurement, and reporting capabilities required to support their goals.
• Oversee data integration and transformation frameworks, including ETL processes, APIs, cloud connectors, workflow automation, SQL- and Python-based solutions, and other methods used to move and prepare data across platforms.
• Establish data quality and governance standards that improve the accuracy, consistency, accessibility, security, and reliability of marketing data and downstream reporting.
• Advance marketing measurement and analytics capabilities by partnering with Strategy, Media, and Marketing Technology & Operations teams to establish reliable data foundations, KPI frameworks, reporting structures, and analytical approaches.
• Connect data to business insight, helping client and internal teams understand how data infrastructure, measurement, and analytical outputs can improve marketing decisions and business outcomes.
• Serve as a senior trusted advisor to clients, including Marketing Operations, Analytics, Technology, and Marketing leaders, on data architecture, operational data strategy, measurement readiness, governance, and future-state capabilities.
• Lead complex discovery and solution-design engagements, facilitating stakeholder conversations, documenting requirements, identifying gaps, and developing future-state recommendations and implementation roadmaps.

Requirements

• 8+ years of experience in marketing data, marketing analytics, data engineering, marketing operations, marketing technology, business intelligence, or a closely related discipline, ideally within an agency, consulting, or complex client-service environment.
• Demonstrated experience leading marketing data strategy and solution architecture across interconnected marketing and sales technology environments.
• Strong understanding of the role data plays across the marketing lifecycle, including audience development, segmentation, personalization, campaign activation, measurement, attribution, reporting, and optimization.
• Experience designing or overseeing ETL/ELT processes, data transformations, automated workflows, APIs, system integrations, and data quality frameworks.
• Strong working knowledge of SQL and familiarity with Python and modern data transformation or automation approaches; the Director does not need to be the primary hands-on developer but must be technically fluent enough to guide solutions and challenge architectural decisions.
• Deep expertise in web analytics and tag management strategy and implementation, including GA4, GTM, and Adobe Analytics, with experience defining measurement frameworks, tagging and data layer architectures, event taxonomies, implementation standards, QA processes, and governance across enterprise digital properties.
• Experience working across platforms such as Salesforce, HubSpot, Marketo, Salesforce Marketing Cloud, 6sense, Demandbase, cloud data warehouses, BI platforms, and data integration/automation tools.
• Strong understanding of data architecture, data modeling, governance, identity, integration patterns, and marketing data quality.
• Experience with marketing measurement and analytics, including the ability to connect campaign and customer data to KPIs, reporting, performance analysis, and business outcomes.
• Ability to translate complex technical concepts into clear recommendations for both technical and non-technical audiences.

Benefits

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.