Responsibilities

• Define and govern the global marketing KPI framework and metric definitions
• Ensure consistent performance standards across programs, regions, and GTM motions
• Align marketing measurement to pipeline, revenue, and corporate objectives
• Establish and lead structured performance review cadences, including QBRs and executive reporting
• Oversee development of executive-ready reporting and insights aligned to pipeline and revenue targets
• Facilitate cross-functional interlocks to assess performance trends, risks, and optimization opportunities
• Translate complex performance data into clear business narratives and recommendations
• Own governance and evolution of the marketing attribution model
• Ensure visibility into buying group, account-level, and program-level performance
• Oversee governance and enhancement prioritization of marketing analytics apps
• Ensure marketing operates from a consistent and trusted source of truth
• Partner with the Enterprise Data Management team on data modeling, integration, and onboarding prioritization
• Interface with Sales Operations to align funnel definitions, pipeline reporting, and revenue measurement
• Drive evolution of marketing measurement through advanced analytics, including predictive modeling and AI-assisted performance insights
• Lead and develop a high-performing marketing analytics and insights team
• Elevate analytical rigor and performance discipline across marketing
• Foster strong collaboration between technical analytics development and business stakeholders
• Create a culture of accountability, clarity, and continuous improvement