Responsibilities

• Strategic Planning/Architecture
• Creating actionable annual and measurable business-to-business marketing plans that support the company’s strategy and growth goals
• Partnering with executive leaders to understand their goals and applying that knowledge to the development and execution of marketing plans
• Working with sales and product development to ensure cohesive execution of marketing plans
• Identifying key market opportunities through thorough research, a deep dive of the competitor landscape, and a review of current trends to develop informed strategies and marketing campaigns
• Supporting the development of compelling market messages, case studies, and white papers
• Measurement and Performance Impact
• Introducing standardized KPIs and closely monitoring campaign performance to measure ROI and make data-driven adjustments to optimize results
• Developing and managing marketing dashboards and reporting frameworks that link marketing activity to awareness, engagement, pipeline, and revenue impact
• Driving internal education, engagement, and storytelling to increase visibility and understanding of the company’s capabilities and value proposition in the market

Requirements

• 8+ years of progressive business-to-business marketing and brand management experience in insurance/reinsurance and/or financial services
• Experience managing and developing high-performing teams
• Proven success leading strategy, planning, or go-to-market functions tied directly to business outcomes
• Experience translating enterprise strategy into actionable and impactful marketing plans that drive growth and visibility
• Understanding of integrated marketing, segmentation, demand generation, and performance measurements
• Exceptional leadership skills with the ability to build stakeholder alignment through clear communication and collaborative leadership
• A systematic, evidence-based thinker capable of translating data into clear strategies while establishing strong accountability for marketing outcomes
• Forward-thinking, collaborative, and comfortable leading through change in a fast-paced and growing environment
• Experience using HubSpot (or similar CRMs) and Google Analytics (and/or other website metrics platforms)
• Experience building out social media strategies on LinkedIn and other platforms