VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
6 hrs ago
Director of Marketing
Norwich, NY (Unknown)
$70K/yr – $75K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own community-facing marketing to drive admissions by building partnerships, shaping consistent brand presence, and translating local data into targeted strategy.
- Community & Partnerships: Establish and nurture ties with discharge planners, case managers, social workers, and local physicians.
- Brand & Communications: Represent the facility at events and maintain consistent messaging across channels.
- Market Insight & Strategy: Create marketing plans, monitor competitors, and use data to meet admissions and census goals.
Job Description
Responsibilities
- Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
- Represent the facility at community events, senior centers, and civic organizations to increase visibility.
- Create and implement comprehensive marketing plans to meet admissions and census goals.
- Ensure consistent brand messaging, visual identity, and positive representation across all channels.
- Identify trends, assess competitors, and use data to inform strategy
