Director of Marketing

Buffalo Grove, IL (Hybrid)

$145K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated marketing strategy and cross-functional execution to drive growth in aesthetics/medical devices.

  • Drive strategic programs that align with business goals and measurable impact.
  • Must-have: Experience in aesthetics or medical devices with proficiency in Salesforce, Wrike, Asana, or Monday.com.
  • Standout: Strong cross-functional leadership with disciplined budget and ROI tracking.

Job Description

Responsibilities

  • Translate, implement and execute comprehensive strategic vision and marketing plan into measurable programs aligned to business objectives, impact, and sustainable growth. Ensure initiatives are delivered on time and within scope.
  • Analyze market trends, customer insights, and competitive dynamics to guide strategy and leadership reporting.
  • Establish operational discipline across the function through clear processes, prioritization frameworks, and performance management.
  • Maintain and optimize lead generation reporting dashboards with clear tracking, attribution, and funnel performance.
  • Partner with sales leadership to improve lead quality, pipeline conversion, and revenue outcomes.
  • Support integration and optimization of Salesforce, NetSuite, and other marketing technologies, software, and programs.
  • Advance data governance standards to ensure reporting accuracy, clean lead data, proper attribution, and database integrity across platforms.
  • Identify and implement new marketing technologies that improve performance, scalability, and operational efficiency.
  • Lead content strategies that strengthen brand storytelling, product education, physician engagement, and market authority.
  • Drive campaigns, launches, and sales enablement programs that support commercial growth.

Requirements

  • Industry experience within aesthetics, medical devices, healthcare, or related fields.
  • Proficiency with marketing automation, CRM, analytics, and project management platforms such as Salesforce, Wrike, Asana, or Monday.com.
  • Strong understanding of modern marketing trends, digital channels, and best practices.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Strong analytical ability to measure performance and generate actionable insights.
  • Creative and strategic mindset with strong problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to work collaboratively while leading initiatives independently.
  • Experience with digital marketing platforms, CRM systems, analytics tools, and cross-functional commercial support.
  • Proven track record managing campaigns, events, product launches, and revenue-driving initiatives.

Preferred

  • Experience engaging physician communities and B2B professional audiences preferred.
Alma Lasers logo

Alma Lasers

3.7 Glassdoor

You already know we create amazing technology that helps millions around the world to live better, more confident lives. You also know that we are at the top of the medical aesthetic market. But we’re here to tell you we are way more than that. We realized that in the modern life, a better way to make innovative technology, is understanding what our partners and their patients really want. To put people and their needs first. So we became better at listening and translating the true needs of your patients into outstanding and cutting-edge technology. We are transforming together. With you. This is what we been doing for the last 20 years. This is what got us to be a leading player in the medical aesthetics field. We take pride being number 1 in China and number 3 globally, and we owe this accomplishment to our people, our partners and our daring spirit. We infuse this spirit in everything we do and we invite you to join us. Whatever comes next we are there. Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners around the world.With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma's mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology. We enable practitioners to offer safe, effective and profitable aesthetic and surgical treatments to their patients, while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

Founded in 1999
Caesarea, Haifa District, ISR
641 employees (31 in marketing)
69% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
38.9K
Traffic Source Mix
Search
51.5%
Direct
33.9%
Referral
9%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~641

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

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