Responsibilities

• Lead the marketing strategy for the Affordable and Mixed-Income vertical, including positioning, messaging, thought leadership, campaign and PR planning, and market visibility.
• Develop and maintain a differentiated brand narrative for Gilbane Development’s affordable and mixed-income housing platform, emphasizing mission, execution capability, community impact, and partnership strength.
• Partner with corporate marketing and business-line leadership to align vertical priorities with company brand standards and growth goals.
• Own the end-to-end proposal and procurement process for the vertical, including pursuit strategy, response planning, compliance, content development, interview preparation, and final submission of RFQs, RFPs, qualifications packages, and presentations.
• Lead pursuit strategy sessions and develop win themes, executive summaries, differentiators, interview messaging, and visual direction for submissions.
• Ensure consistent quality, brand alignment, and on-time delivery across all pursuit materials.
• Build repeatable tools, templates, and content libraries that improve efficiency and consistency across pursuits.
• Partner with the development team to support active pursuits and improve win potential through strong messaging, strategy, and execution.
• Support the Affordable and Mixed-Income vertical in aligning marketing efforts to pipeline priorities and active pursuits.
• Collaborate with vertical leadership to position Gilbane Development effectively for public-sector, nonprofit, institutional, and community-based opportunities.

Requirements

• Bachelor’s degree in marketing, communications, business, real estate, urban planning, public policy, or related field.
• 10+ years of progressive experience in marketing, pursuits/proposals, business development support, or strategic communications, with substantial experience in real estate development, affordable housing, construction, architecture, or adjacent professional services.
• Demonstrated success leading complex RFP/RFQ/proposal submissions and interview processes.
• Excellent writing, editing, presentation, and storytelling skills.
• Experience managing teams, budgets, and cross-functional initiatives.
• Advanced knowledge and skills in Adobe Creative Suite, PPT, and across the Microsoft platform.
• Experience supporting affordable or mixed-income housing pursuits.
• Experience developing interview strategies, pursuit presentations, and high-impact messaging.
• Proficiency with proposal management workflows and marketing analytics.
• Knowledge/use of workflow/project management software, like Asana.

Nice to Have

• Experience working with or supporting public-sector clients, community-based partners, housing authorities, nonprofit organizations, or similar stakeholder groups.
• Familiarity with housing authorities, public agencies, nonprofit partners, and mission-driven capital partners.

Benefits

• Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.