Responsibilities

• Own the end-to-end activation strategy across regions, translating national brand priorities into scalable, compliant field execution frameworks.
• Roll out activation standards, toolkits, and playbooks to ensure consistency across markets while allowing for local flexibility.
• Serve as a senior activation thought-partner to Brand, Trade Marketing, and Sales leadership.
• Lead, coach, and develop Regional Activation Managers and/or Field Execution teams.
• Set clear expectations, performance goals, and development plans for activation talent.
• Build a high-performing, collaborative team culture focused on impact, accountability, and continuous improvement.
• Oversee execution of regional marketing calendars, events, demos, pop-ups, and in-store activations.
• Ensure best-in-class merchandising, POS, and experiential execution across all channels and outlets.
• Act as the ultimate brand steward for field execution, ensuring standards are upheld across all activations.
• Partner closely with Sales, Brand Marketing, Trade Marketing, Compliance, and Operations to align priorities and execution.