Responsibilities

• Define and manage the company’s brand voice, visual identity, and messaging across all channels.
• Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
• Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.
• Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
• Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
• Write compelling copy for all channels: web, email, social, and product materials.
• Leverage AI for video scripting, short-form video editing, and motion graphics when needed.
• Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
• Develop product brochures and other sales aids to enhance sales effectiveness.
• Measure web traffic to identify opportunities to improve conversion rate.

Requirements

• 5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
• Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
• Strong graphic design skills; comfortable producing professional assets independently.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills with a strong editorial eye.
• Experience managing freelancers or external creative vendors.
• Data-driven mindset with the ability to interpret analytics and optimize accordingly.
• Self-starter with high ownership mentality — you don’t wait to be told what to do.

Preferred

• Experience in fintech, financial services, digital banking, payments or similar.
• Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
• Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
• Basic video editing or short-form video production experience.
• Knowledge of SEO/SEM best practices.

Benefits

• Outsized ownership and impact — your work will be seen and felt company-wide.
• Freedom to build the marketing function your way, with leadership’s full support.
• Opportunity to grow into a marketing leadership role as the company scales.
• A fast-moving, collaborative team that values initiative and creative thinking.
• Front-row seat to the fintech industry with exposure to payments, lending, or digital finance innovation.