Responsibilities

• Own end-to-end digital marketing strategy across paid, owned, and earned channels, with a clear mandate to generate qualified institutional leads and grow top-of-funnel pipeline.
• Manage and maximize effectiveness of external agency partners across SEO/SEM, content, paid social, and email, setting KPIs, reviewing performance, and holding partners accountable to ROI.
• Build and optimize the marketing and sales funnel in partnership with internal stakeholders; own conversion metrics from impression to qualified opportunity.
• Oversee marketing budget allocation and reporting, with a performance-first orientation and willingness to reallocate spend in real time based on data.
• Deploy marketing automation and CRM tooling (HubSpot, Salesforce) to enable lead scoring, nurture workflows, and pipeline visibility.
• Shape and maintain Hum’s market positioning and messaging for distinct audiences, such as institutional investors, credit providers, lenders and growth-stage borrowers, ensuring consistency and resonance across all touchpoints.
• Produce and manage a library of compelling external collateral: pitch decks, one-pagers, case studies, product messaging, thought leadership content and conference materials.
• Develop a content strategy that builds Hum’s authority at the intersection of private credit, AI-enabled underwriting, and alternative data, targeting both practitioner and LP/allocator audiences.
• Collaborate with leadership and product teams to translate technical capabilities into differentiated market narratives that are accurate, compelling, and accessible.
• Identify, cultivate, and advance partnerships with platforms, distribution channels, ecosystem participants, and institutional intermediaries that can accelerate product adoption and AUM growth.