Responsibilities

• Identify, size, and prioritize new opportunities, including new categories, geographies, audience segments, and product expansions, by pulling together market data, consumer insight, competitive analysis, and internal performance signals.
• Own rigorous business cases: model the opportunity across multiple data sources, including market sizing, competitive benchmarks, unit economics, and channel potential, and construct a clear investment thesis.
• Pitch leadership and cross-functional partners for incremental funding and organizational commitment. Build presentations that are clear, data-grounded, and persuasive.
• Determine how to enter a new category, region, or white space: define the market entry approach, sequencing, investment model, and success criteria before resources are committed.
• Bring a challenger mindset. Actively question conventional assumptions about LifeLock's growth, look for disruptive opportunities, and bring perspective from adjacent categories and competitive landscapes.
• Own integrated marketing strategy and execution for LifeLock's biggest launches and strategic growth initiatives, from positioning and messaging through activation and optimization.
• Define target audiences, messaging frameworks, and launch tiers. Build the investment rationale and resource plan in partnership with senior leadership.
• Lead go-to-market planning across direct and indirect channels, working closely with Acquisition, PR, Social, Sales, Partner, Web, and Media teams to align on goals, investment, and launch timing.
• Drive clear operational execution across marketing, product, analytics, regional, and channel teams.
• Own and evolve LifeLock's global brand strategy, including brand promise, narrative, voice, and visual identity, in close partnership with agency and senior leadership.

Requirements

• 12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio.
• A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment.
• Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action.
• Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria.
• Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity.
• A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution.
• Direct ownership of major product launches or brand initiatives, including positioning, messaging, audience strategy, channel mix, and optimization.
• Experience leading significant brand campaigns: new brand platforms, website relaunches, wholesale or retail channel launches, or major audience expansion programs.
• A natural storyteller who can simplify complexity, frame decisions clearly, and communicate with conviction to executive audiences.
• A challenger who brings outside perspective, questions conventional assumptions, and actively looks for disruptive approaches to growth.