Responsibilities

• Own and evolve the comprehensive lifecycle retention strategy for FOX One subscribers.
• Define and own the retention experimentation roadmap, prioritizing initiatives based on projected business impact.
• Develop advanced segmentation strategies based on behavioral data, viewership patterns, tenure, content affinity, and engagement.
• Implement personalized messaging frameworks that dynamically surface relevant programming, tentpoles, and features.
• Lead in-life CRM campaigns designed to increase engagement, deepen content discovery, and drive incremental lift in viewership.
• Partner with Product to drive adoption of habit-forming features including watch streaks, favorites, alerts, reminders, and personalized recommendations.
• Translate product enhancements into lifecycle strategies that reinforce daily and weekly usage behaviors.
• Support experimentation tied to feature engagement and long-term subscriber stickiness.
• Lead A/B and multivariate testing initiatives to optimize timing, frequency, creative, and offer strategies.
• Quantify incremental lift in engagement and retention, partnering with Analytics to establish clear measurement frameworks.

Requirements

• Bachelor's Degree in business, marketing or related field
• 10+ years of experience in lifecycle marketing, CRM, or retention strategy within subscription, streaming, or DTC environments.
• Proven track record of reducing churn and driving measurable improvements in engagement and lifetime value.
• Deep expertise in segmentation, personalization, and experimentation frameworks.
• Strong analytical acumen and experience working with tools such as Braze, Amplitude, Adobe Analytics, Google Analytics, or equivalent platforms.
• Experience partnering closely with Product and Data teams on churn modeling, habit formation, and feature adoption strategies.
• Demonstrated success optimizing cancel flows and testing save strategies.
• Strong cross-functional leadership and executive communication skills.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.
• (Experience in streaming, media, or entertainment preferred)

Nice to have

• Experience in streaming, media, or entertainment preferred.

Benefits

• medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.