Director, Lifecycle Marketing, Provider Growth

Responsibilities

• Building the Lifecycle Marketing function from the ground up: defining its strategy, team design, hiring plan, roadmap, operating model, and priorities—and translating them into shipped capabilities and measurable outcomes, while supporting PLG in close partnership with Product and Data Science.
• Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs, with experiences that adapt to provider context, needs, intent, product behavior, and readiness.
• Designing how provider identity, account context, product usage, behavioral signals, and business objectives come together to inform decisioning and the next best action; starting with actionable approaches and progressively introducing predictive or AI-enabled methods where they add value.
• Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs. You’ll be able to self-serve meaningful analysis while partnering with Data Science on deeper analyses, models, instrumentation, and scalable data capabilities.
• Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success—choosing the right channel and moment rather than simply increasing touch volume.
• Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding platform, with commercial growth earned through successful adoption and customer outcomes.
• Establishing a measurement framework that connects provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact—and using the findings to change what the system does.
• Partnering with Data Science, Product, Engineering, and Revenue Operations to improve the signals, instrumentation, experimentation, and reporting needed to make lifecycle experiences more relevant, adaptive, and measurable.
• Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team; setting a high bar, clarifying ownership, and building the functional discipline to scale, while supporting PLG in close partnership with Product and Data Science.
• Prototyping and testing new approaches—including AI-enabled decisioning, personalization, and automation—then scaling what demonstrably improves provider and business outcomes.

Requirements

• Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams.
• Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral data on your own. SQL experience is an advantage, not a prerequisite; strong analytical judgment and the ability to self-serve investigation are essential.
• Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, product adoption, retention, or revenue outcomes.
• Bring strong customer and audience judgment, and know how to turn qualitative insight and behavioral data into useful decisions, experiences, and next steps.
• Can move between strategy and implementation—working through data, systems, and operational details while partnering closely with Product, Sales, Customer Success, Analytics, or Data Science.
• Have experience recruiting, developing, and organizing a team to deliver a new capability, not only inheriting and optimizing an established function.
• Can define clear success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact.
• Are comfortable building through ambiguity—making sound tradeoffs, creating structure, and adapting as the product portfolio, data, and customer needs evolve.
• Are an exceptional communicator and coach who can align senior stakeholders, give teams clarity, and help people grow.
• Have experience with B2B, SaaS, marketplace, or other multi-product business models; healthcare experience is a plus.

Preferred

• SQL experience is an advantage
• Healthcare experience is a plus
• Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, along with beverages and snacks