Director, Lifecycle Marketing

San Jose, CA (On-site)

$200K/yr – $300K/yrDirector/ExecutiveFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the lifecycle strategy for onboarding, activation, retention, and reactivation across US segments, scale AI-native workflows, and translate user behavior into programs with cross-functional influence.

  • Lifecycle Strategy: Define and execute cross-channel programs that move users from acquisition to retention, aligned with global priority ladders.
  • AI-Native Execution: Build agentic AI workflows that autonomously run lifecycle programs at scale and continuously improve outcomes.
  • Insight-Driven Leadership: Turn behavioral signals into actions, partnering with Product, Data, and regional teams to shape roadmaps and GTM plans.

Job Description

Own the lifecycle strategy for onboarding, activation, retention, and reactivation across US segments, scale AI-native workflows, and translate user behavior into programs with cross-functional influence.

  • Lifecycle Strategy: Define and execute cross-channel programs that move users from acquisition to retention, aligned with global priority ladders.
  • AI-Native Execution: Build agentic AI workflows that autonomously run lifecycle programs at scale and continuously improve outcomes.
  • Insight-Driven Leadership: Turn behavioral signals into actions, partnering with Product, Data, and regional teams to shape roadmaps and GTM plans.
OKX logo

OKX

4.1 Glassdoor

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features. We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected. To learn more about OKX, download our app or visit: www.okx.comUK users follow: https://www.linkedin.com/company/okxuk/Learn more about working at OKG, the business group developing OKX, our Digital Assets Exchange, our Web3 portal and blockchain ecosystems: bit.ly/WorkingatOKG

Founded in 2017
7K employees (567 in marketing)
80% recommend to a friend

Traffic Signals

Monthly Visitors
23.5M
Monthly Google Ads Budget
$906
Traffic Source Mix
Search
10.8%
Direct
84.6%
Referral
3.7%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
409 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$10M
Last Raise
$10M
Corporate Round, 10 days ago

Funding History

  • Mar 2026
    Corporate Round
  • Dec 2017
    Series B
  • Mar 2014
    Series A • $10M

Recent News