Director of Lifecycle Marketing at Inspira Education | New York City, NY | $150K/yr – $160K/yr

Director of Lifecycle Marketing

New York City, NY (On-site)

$150K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end lifecycle marketing with a data driven, experimentation led approach across email, SMS, and multi channel journeys that move high intent buyers from awareness to retention.

Lifecycle ownership: lead cross channel journeys and activate personalized messaging to boost acquisition, engagement, and conversion.
Measurement and reporting: partner with data to build end to end lifecycle dashboards and track KPI progress like LTV and ROI.
Team and tooling: scale and mentor a lifecycle team while adopting AI and martech to improve personalization and efficiency.

Job Description

Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
Lead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel

6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
2–3 years of experience managing and scaling high-performing teams
Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
Basic working knowledge of SQL and comfort querying data
Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)

A strong track record of exceptional copywriting that engages target audiences and improves performance
Highly analytical mindset with a data-driven approach to guide campaign strategy and demonstrate results
Familiarity with Looker or data transformation is a plus

Ability to translate data into clear insights and actionable marketing strategies
Comfortable rolling up your sleeves and getting into the weeds; a builder as well as a strategist

Look for candidates who can own growth levers, scale programs, and drive lifecycle impact across funnel and channels

3+ years of leadership experience preferred; ability to mentor and grow a team while delivering hands-on results

Experience translating lifecycle metrics into actionable roadmaps and budgets

Experience with AI/Martech enhancements that improve personalization and efficiency

Strong writing and storytelling skills for cross-functional alignment

Comfortable working in a fast-paced, iterative environment with evolving priorities

Inspira Education

4.2 Glassdoor

Inspira is reimagining higher education admissions so that every person can realize their full potential. As the world’s leading network of top admissions consultants in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds across the world.

Founded in 2020

New York, New York, USA

78 employees (13 in marketing)

www.inspiraeducationgroup.com

80% recommend to a friend

80% CEO approval