Responsibilities

• Market Research and Analysis: Work with Marketing Advanced Analytics team to stay up-to-date on vertical and buying group needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
• Customer Experience: Design and implement customer experience strategies and segmentation that drives acquisition, retention, and post sales service, including the development of customer journey maps, personas, and touchpoint optimization.
• Strong command of CRM best practices in campaign implementation to provide direction to marketing channel operations teams
• Performance Metrics and Reporting: Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions, pipeline, and customer lifetime value.
• Change Management: Lead the transformation from reactive acquisition to proactive lead generation in partnership with both Digital Marketing and Sales teams.

Requirements

• Bachelor's Degree: Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience: B2B Lifecycle marketing, CRM, or related field, with a proven track record of developing and executing successful customer-centric omni-channel vertical campaigns working across different buying personas. Experience managing direct reports.
• Leadership Skills: Proven ability to lead cross-functional teams and collaborate with senior leadership including demonstrated partnership across Marketing and Sales.
• Strategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
• Communication and Influencing Skills: Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
• Data-Driven Decision Making: Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.

Preferred

• MBA or Advanced Degree: Master's degree in Marketing, Business Administration, or related field.
• Industry Experience: Power generation, energy, or related industry experience preferred.
• Platform Experience: Experience with 6sense and Salesforce technology platforms