Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
2 days ago
Director of Lifecycle Marketing (Email & SMS - Direct Response)
Traverse City, MI (Remote)
$120K/yr – $150K/yrDirector/Executive6+ years expOther
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive lifecycle revenue for a high-growth DTC brand using Klaviyo and subscription optimization.
- Own 30–40%+ revenue through lifecycle channels
- Must-have: 6–10+ years in lifecycle/retention marketing with large lists and Klaviyo
- Standout: 2–3M+ subscribers and strong subscription performance influence
Job Description
Responsibilities
- Own and deliver 30–40%+ of total company revenue through lifecycle channels
- Build and execute a high-frequency, high-conversion campaign calendar
- Decide what products, offers, and promotions get deployed based on performance data
- Drive first purchase, repeat purchase, and subscription conversion
- Architect and continuously optimize end-to-end customer journeys, including:
- Acquisition nurture
- Conversion flows
- Post-purchase monetization
- Replenishment & subscription upsell
- Win-back/reactivation
Requirements
- 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
- Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
- Demonstrated success driving 30%+ of company revenue from Email/SMS
- Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
- Strong background in direct response marketing (copy, offers, conversion strategy)
- Experience owning subscription performance and retention optimization
- Strong technical fluency: Deliverability best practices Data flows, tracking, and integrations
- Analytical mindset with ability to translate data into action quickly
- Ability to operate both strategically and tactically (player-coach)
Truly Free
Truly Free Market is an innovative online marketplace that prioritizes freedom, fairness, and transparency. We provide a platform for buyers and sellers to engage in a truly free market environment, where transactions are facilitated with minimal interference.
Marketing Team
Median Career Experience
12 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
