Director of Lifecycle Marketing (Email & SMS - Direct Response) at Truly Free | Traverse City, MI | $120K/yr – $150K/yr

Truly Free

Director of Lifecycle Marketing (Email & SMS - Direct Response)

Traverse City, MI (Remote)

$120K/yr – $150K/yrDirector/Executive6+ years expOther

Posted 5 months ago

Job Summary

Drive lifecycle revenue for a high-growth DTC brand using Klaviyo and subscription optimization.

Own 30–40%+ revenue through lifecycle channels
Must-have: 6–10+ years in lifecycle/retention marketing with large lists and Klaviyo
Standout: 2–3M+ subscribers and strong subscription performance influence

Job Description

Responsibilities

Own and deliver 30–40%+ of total company revenue through lifecycle channels
Build and execute a high-frequency, high-conversion campaign calendar
Decide what products, offers, and promotions get deployed based on performance data
Drive first purchase, repeat purchase, and subscription conversion
Architect and continuously optimize end-to-end customer journeys, including:
Acquisition nurture
Conversion flows
Post-purchase monetization
Replenishment & subscription upsell
Win-back/reactivation

Requirements

6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
Demonstrated success driving 30%+ of company revenue from Email/SMS
Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
Strong background in direct response marketing (copy, offers, conversion strategy)
Experience owning subscription performance and retention optimization
Strong technical fluency: Deliverability best practices Data flows, tracking, and integrations
Analytical mindset with ability to translate data into action quickly
Ability to operate both strategically and tactically (player-coach)

Truly Free

Truly Free Market is an innovative online marketplace that prioritizes freedom, fairness, and transparency. We provide a platform for buyers and sellers to engage in a truly free market environment, where transactions are facilitated with minimal interference.

Founded in 2024

Williamsburg, Michigan, USA

trulyfree.com

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

See all Truly Free salaries

Marketing Team

Median Career Experience

12 years

Median Tenure

1.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Katie Kolcun

Lifecycle Marketing Director | Head of Seller Growth

At the company for 1 year 7 months

Links

trulyfree.com

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