Director, Lifecycle Marketing

Responsibilities

• Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes
• Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth
• Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze
• Develop and scale product adoption strategies that help customers discover, activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes
• Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion
• Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale
• Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership
• Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels
• Serve as a strategic leader for Braze-at-Braze initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation
• Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement

Requirements

• A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations
• A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work
• A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.
• A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams
• An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact
• A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement and marketing effectiveness
• A strategic operator who can establish a compelling vision while remaining close enough to execution to guide decisions, solve problems, and ensure high-quality delivery
• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.
• Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization
• Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value

Preferred

• Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable
• Experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®