Brand Director
PrimaLoft
Latham, NY (Remote)
$0K/yr - $0K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Director, Licensing – Brand & Product Management
New York City, NY (Hybrid)
$125K/yr – $150K/yrDirector/Executive10+ years expFull time
Posted 4 months ago
Job Summary
Own client relationships and drive licensing programs end-to-end, from onboarding to quarterly business reviews, with a focus on strategy, brand alignment, and cross-functional execution.
- Own client relationships and onboard new brands with a clear strategy and quarterly goals.
- Drive licensing program design including phase priorities, brand fit, category architecture, and product direction.
- Lead cross-functional team collaboration and governance with VP, BD, and Brand Managers to hit portfolio objectives.
Job Description
Responsibilities
- Serve as the senior relationship holder for clients, in partnership with the VP and with support from your team
- Co-develop the licensing strategy for each client — phase 1 category priorities, stretch categories, program roadmap — in partnership with your Business Development counterpart, leading on brand fit, category architecture, and product direction, and present jointly to the VPs for approval
- Oversee onboarding of new clients, developing a deep understanding of their brand, needs, and objectives
- Ensure Brand Managers execute against each client's strategy, setting quarterly goals for product pitches and licensee growth efforts
- Establish and run a QBR cadence for each brand with internal leadership and clients
- Identify program challenges and proactively bring innovative solutions to the VP of Brand & Product
- Partner with the Licensing & Earthbound Business Development team on new business proposals, budget planning, and financial forecasting
- Support trade show strategy and attend key meetings with senior client and licensee partners
- Manage, mentor, and develop a team of Brand Managers, Product Managers, and Product Associates, including onboarding and ongoing feedback
- Model cross-functional collaboration, communication, empowerment, and inclusion across the team and with leadership
- Identify opportunities for process improvements within the team
- Develop solutions that enhance team productivity and program effectiveness
Earthbound
Earthbound Brands is a global licensing, product design, and creative agency. For over 25 years, we’ve partnered with leading retailers and world-renowned brands to expand their reach through strategic brand extensions, innovative product design and development, and trend-forward creative services. By connecting iconic brands with best-in-class partners, we help them evolve, expand, and grow on a global scale. For more information, visit www.earthboundbrands.com.
Salaries
Posted range
$125K/yr – $150K/yr
Taken straight from the job posting.
The middle of this range ($138K) is 16% below the median base salary for Brand Director roles in the United States ($163K).
Brand Director median pay in the United States
$163K/yrMost earn $132K to $177K. Based on 20 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
9 (5% of company)
Traffic Signals
Monthly Visitors
4.5K
Monthly Google Ads Budget
$39.1K
Traffic Source Mix
Search
16.4%
Direct
51.9%
Referral
19.4%
Social
11.1%
Paid
1.1%
Headcount Trend
Current headcount: ~187
Links
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