Responsibilities

• Develop and lead the national physician lead-generation strategy, including digital, email, content syndication, paid media, event recruitment, referral programs, partnerships, and outbound campaigns.
• Build and manage a scalable lead-generation ecosystem that produces a predictable volume of high-quality physician prospects.
• Oversee and manage campaign planning, execution, optimization, and performance reporting across all channels.
• Collaborate with internal teams to optimize website content, landing pages, SEO, and marketing automation workflows that support physician acquisition.
• Partner with internal teams to define target physician segments, build predictive models, and establish scoring and qualification criteria.
• Lead the development of thought-leadership content and messaging for physician audiences.
• Manage and improve the lead-handling process, ensuring accurate tracking, timely follow-up, and seamless lead flow into recruitment systems.
• Monitor campaign performance, budget utilization, and ROI; produce executive-level insights and dashboards.
• Foster strong relationships with internal stakeholders to drive alignment and accelerate funnel progress.
• Ensure all physician-facing marketing efforts comply with regulatory guidelines.

Requirements

• Bachelor’s degree or equivalent.
• Seven (7) years of marketing, growth, or demand-generation experience.
• Experience in managing digital marketing channels (Meta, Google, etc.).

Preferred

• MBA or advanced degree.
• Experience marketing to physicians.
• Expertise with Salesforce CRM.
• Understanding of healthcare industry trends and physician engagement.

Benefits

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
• Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.