Responsibilities

• Develop integrated, cross-channel go-to-market planning with Site, CRM, Social, Paid Media, and emerging platforms
• Develop strategic and creative briefs rooted in audience insight and clear communication frameworks
• Align brand, product, and performance objectives within cohesive campaign maps
• Support launch planning and investment strategies with audience-led activation ideas
• Collaborate on audience segmentation and persona development grounded in behavioral, attitudinal, and value-based signals
• Identify high-potential growth cohorts and expansion opportunities across products, markets, and channels
• Translate audience data into clear implications for messaging, targeting, personalization, and channel strategy
• Build scalable audience frameworks using syndicated tools (GWI, EPC, Pulsar) and internal data sources
• Partner with Media, CRM, Creative, and Social to ensure audience strategy is fully integrated into channel planning and activation
• Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks