Director, Integrated Media Investment (Temporary)

New York, USA (Hybrid)

$100K/yr – $145K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated media investment strategy for enterprise clients, aligning cross-channel planning, negotiation, and performance analytics to maximize ROI while leading a multidisciplinary team.

  • Lead EPP and client negotiations to craft Joint Business Plans and integrated investment roadmaps.
  • Coordinate cross-channel media strategy across direct buys, biddable, offline, and procurement to optimize pricing and impact.
  • Mentor XM talent, train teams, and roll out new agency processes while maintaining client-aligned reporting and investment governance.

Job Description

Responsibilities

  • Engagement in Enterprise Partnership Program (EPP)
  • Lead Agency Negotiator, Client voice & potential New Business
  • Consummate communicator Client, Account team and Investment Leadership
  • Lead the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.
  • Provide strategic leadership based on an in-depth understanding of each client’s business, their target consumer and category dynamics, including expertise in comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.
  • Participate in training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams
  • Lead relationships with clients alongside account leadership, cross functional leadership, and with external partners
  • Mentor and train team members; participate in recruitment/retention of XM talent and troubleshooting team concerns
  • Find the best integrated media strategy across buying, bidding, and procuring to achieve best pricing and performance
  • Develop internal processes to meet cross-channel investment needs

Requirements

  • 6 + years of experience in media investment and campaign management
  • A thorough understanding of the media landscape and how it’s evolving.
  • Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
  • Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • Liaison between partner agencies, vendors, in-house client strategy/creative teams
  • Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
  • Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
  • Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
  • Participation in new business

Preferred

    Benefits

    • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
    • Open/Flexible PTO with US & UK specific policies
    • Sponsored healthcare options and agency-wide physical & mental health support
    • 401k with company match (USA), and generous Pension (UK)
    • Paid sabbatical at significant milestone anniversaries
    • Generous paid parental leave policy
    • Life milestone recognition & support
    • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
    • Cell phone/tech reimbursement
    • Student Loan payment plan (US)
    Crossmedia Inc logo

    Crossmedia Inc

    3.9 Glassdoor

    Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

    Founded in 2000
    New York, New York, USA
    316 employees (94 in marketing)
    71% recommend to a friend
    89% CEO approval

    Traffic Signals

    Monthly Visitors
    8.6K
    Traffic Source Mix
    Search
    34.6%
    Direct
    52%
    Referral
    6.4%
    Social
    5.8%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~316

    Marketing Team

    Marketing Team Size
    94 (30% of company)
    Marketing Roles Posted (Last 30 Days)
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