Director, Integrated Marketing at What Goes Around Comes Around | Jersey City, NJ | $150K/yr – $170K/yr

What Goes Around Comes Around

Director, Integrated Marketing

Jersey City, NJ (On-site)

$150K/yr – $170K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive omnichannel marketing leadership and strategic growth across acquisition, retention, and lifecycle programs.

Lead multi-channel marketing leadership with proven ROAS and growth impact.
Must-have: 10-15 years of leadership across paid, CRM, and omnichannel campaigns.
Standout: Deep expertise in CRM journeys, lifecycle marketing, and performance optimization.

Job Description

Responsibilities

Strategic Leadership & Marketing Strategy - Define and execute long-term marketing strategies that translate business goals into actionable campaigns across acquisition, engagement, and retention
Strategic Leadership & Marketing Strategy - Analyze market trends, customer insights, and competitive benchmarks to inform strategy, channel mix, and messaging
Strategic Leadership & Marketing Strategy - Partner with executive leadership on forecasting, budgeting, and marketing investment decisions
Strategic Leadership & Marketing Strategy - Build scalable processes, playbooks, and operational frameworks to enable efficient campaign execution across all channels
Omnichannel Marketing & Customer Acquisition/Retention - Integrate campaigns across paid, owned, and earned channels to deliver a cohesive, omnichannel customer experience
Omnichannel Marketing & Customer Acquisition/Retention - Lead strategies to attract new customers and increase repeat purchase, retention, and lifetime value
Omnichannel Marketing & Customer Acquisition/Retention - Build loyalty and retention programs that nurture long-term customer relationships
CRM Journeys & Lifecycle Marketing - Design, execute, and optimize end-to-end CRM journeys across email, SMS, and other owned channels, guiding customers through acquisition, onboarding, engagement, and retention stages
CRM Journeys & Lifecycle Marketing - Implement segmentation, personalization, and automation strategies to improve engagement and conversion at each stage of the lifecycle
CRM Journeys & Lifecycle Marketing - Continuously test and refine journey flows using a test & learn approach to maximize performance

Requirements

10-15 years of progressive marketing experience, including leadership of multi-channel marketing teams
Proven track record of maximizing paid ROAS and driving integrated marketing campaigns that deliver measurable growth.Deep expertise in CRM journeys, lifecycle marketing, omnichannel strategy, and performance marketing
Strong analytical, leadership, and stakeholder management skills

What Goes Around Comes Around

2.5 Glassdoor

What Goes Around Comes Around is the leading global purveyor of authentic luxury vintage accessories and apparel. Since 1993, the New York City Soho flagship has remained an industry staple, frequented by celebrities and tastemakers from around the world. With an additional flagship in Beverly Hills and a pop-up on Wooster Street, WGACA continues to elevate the vintage store to a high-fashion destination with its unique curated vision and concept.WGACA’s expert buyers travel the globe to find the rarest and most desirable pieces in exceptional condition. Their quality standards are unrivaled in the industry and only matched by their dedication to authenticity. WGACA has internationally acclaimed collections of luxury houses such as Chanel, Louis Vuitton and Hermès, as well as vintage denim, classic rock tees and one of a kind finds from some of the most coveted brands like Saint Laurent, Alaïa, Comme des Garçons and many more.

Founded in 1993

New York, New York, USA

186 employees (31 in marketing)

whatgoesaroundnyc.com

44% recommend to a friend