Responsibilities

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
• Partner with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
• Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
• Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
• Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.

Requirements

• Bachelor\'s degree in marketing, business, or a related field, from an accredited college or university preferred.
• Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
• Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.
• Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
• Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.
• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
• Knowledge of lifecycle marketing and revenue operations processes.
• Familiarity with intent data, audience segmentation, and account scoring methodologies.