Responsibilities

• Strategic Planning & Portfolio Leadership
• Lead the annual and quarterly strategic planning process for their portfolio of internal clients — collaborating with the Senior Director and Program Management to translate approved business objectives into marketing strategies, programs, and campaigns.
• Develop comprehensive, ground-up marketing strategies for Tier 1 initiatives where no existing campaign infrastructure exists — building audience acquisition, messaging, and channel strategies at agency caliber.
• Synthesize partner needs, market trends, and audience insights across their portfolio to identify strategic patterns, inform planning recommendations, and surface emerging opportunities for the Senior Director’s consideration.
• Evaluate the sufficiency of available audience data, market intelligence, and partner-provided research across their portfolio — identifying gaps that require investment in new research or data capabilities and escalating organizational-level needs to the Senior Director.
• Manage budget allocation for their portfolio of internal clients — making allocation decisions between in-house execution and external vendor engagement in coordination with the Director of Operations and Program Management.
• Support the Senior Director in developing and refining the planning frameworks, brief standards, and quality criteria that govern the marketing strategy function — contributing to the scalable systems and processes the team operates within.
• - Marketing Strategy & Creative Direction
• Develop program and project-level strategy and creative briefs for Tier 1 initiatives — defining target audience, messaging strategy, channel strategy, and success metrics. Support the Senior Director in establishing brief standards and quality criteria across work types.
• Ensure the strategic quality of all deliverables within their portfolio before escalation to the Senior Director for final review.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; master’s degree preferred.
• Experience: 15+ years of experience in marketing strategy, product marketing, account management, or brand strategy within an external or in-house agency environment. Agency experience strongly preferred. Nonprofit marketing experience preferred; fundraising campaign experience a plus.
• Technical Skills: Experience with marketing analytics platforms, CRM systems, project management tools, and Strategy and Creative Brief development frameworks. Demonstrated experience managing marketing budgets and directing both internal teams and external agency partners.

Preferred

• master’s degree preferred
• Agency experience strongly preferred
• Nonprofit marketing experience preferred; fundraising campaign experience a plus