Responsibilities

• Campaign Planning and Implementation
• - Builds the season-long marketing plan for the Lakers to serve business goals, celebrate basketball, support commercial initiatives and drive a holistic narrative across the season
• - Develops all on-court and off-court marketing plans for tentpole moments, promotional nights, new Lakers products league milestones, player campaigns and cultural moments
• - Identifies, develops and briefs creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, working with the Creative and Content team to deliver high-performing assets to fans
• - Collaborates with channel experts (in-arena, social, digital, email, app) across the marketing team to propose and implement best-in-class campaign tactics to reach fans where they are
• - Collaborates with Corporate Partnerships team to ideate and fulfill sponsorship partner integration across campaigns and programs
• - Collaborates with the growth and ticketing team to name and promote new Lakers products and experiences including ticket packages, hospitality products, events and more
• - Leads the international marketing strategy to ensure cohesive and meaningful executions across target markets
• - Identifies talent opportunities and incorporates talent integrations into marketing plans that grows and engages audiences within and out of the basketball space
• Game Day Promotions and Performance Marketing

Requirements

• Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
• Previous Experience:
• Minimum 10-12 years in marketing, minimum 5 years in brand or integrated marketing building 360 campaigns for high-profile global brands. Agency experience a plus
• Minimum 5 years management experience
• Accomplished hands-on leadership developing high-performing teams
• Proven marketing success at the leadership level
• Experience with sports brands
• Agency management experience
• Technology Capabilities:
• Adobe Creative Suite