Responsibilities

• Lead the strategy and operating model for integrated external communications, ensuring PR, social media, executive visibility, newsroom storytelling, IR-adjacent narratives, and internal amplification work together to elevate Keysight’s core narratives.
• Provide strategic leadership, prioritization, and coaching for the PR and social media function, strengthening planning, execution, and impact.
• Partner with executive communications, investor relations, internal communications, thought leadership, brand, product marketing, web, events, and regional teams to align stories across audiences and channels.
• Develop proactive, campaign-led communications programs in priority areas such as AI infrastructure, 6G, grid modernization, defense tech, portfolio transformation, and innovation.
• Translate complex technical, business, and market trends into clear, compelling narratives for media, customers, investors, employees, partners, and industry influencers.
• Guide media relations strategy, including storytelling, journalist engagement, spokesperson preparation, message development, launch support, and issues readiness.
• Elevate Keysight’s social media presence as a strategic reputation and amplification engine, ensuring content supports priority narratives and executive visibility.
• Shape the Keysight newsroom as a strategic storytelling destination that brings together press releases, customer stories, expert perspectives, thought leadership, videos, and proof points.
• Create annual and quarterly communications roadmaps tied to company priorities, launches, campaigns, events, executive platforms, and market moments.
• Establish measurement frameworks and leadership readouts that evaluate communications impact beyond activity, including coverage quality, share of voice, and narrative consistency.
• Manage agency partners to align with strategy, messaging standards, execution expectations, and performance goals.
• Provide counsel to senior leaders on strategy, message clarity, audience relevance, risk, and reputation impact.

Requirements

• 12+ years of experience in corporate communications, public relations, external communications, executive communications, social media strategy, or integrated communications.
• Proven experience leading PR, media relations, social media, or integrated communications teams in a complex B2B, technology, industrial, enterprise, or engineering-driven environment.
• Strong ability to translate complex technical and business topics into clear, compelling narratives for external audiences.
• Demonstrated experience developing proactive communications strategies that build reputation, executive visibility, market influence, and message consistency.
• Strong media relations background, including proactive story development, spokesperson preparation, message development, launch support, and coverage analysis.
• Experience integrating communications across PR, social media, executive communications, internal communications, investor relations, thought leadership, brand, web, events, and product marketing.
• Excellent executive presence with the ability to advise senior leaders, influence cross-functional stakeholders, and make clear recommendations.
• Strong writing, editing, messaging, and storytelling skills.
• Experience building operating models, planning rhythms, governance processes, and measurement frameworks.
• Ability to manage competing priorities, navigate ambiguity, and bring structure to a high-volume communications environment.
• Experience managing agencies or external communications partners.

Nice To Have

• Experience partnering with investor relations or translating business strategy into investor-adjacent narratives.
• Experience building external executive thought leadership platforms or CEO/executive visibility programs.
• Experience evolving a newsroom, corporate storytelling hub, or integrated content platform.
• Familiarity with social intelligence, media monitoring, competitive analysis, share-of-voice reporting, brand health data, or AI-enabled communications tools.
• Experience leading communications through business transformation, brand repositioning, portfolio evolution, or complex market shifts.