Responsibilities

• Campaign Strategy & Execution: Partner with Strategy, Content, and Creative teams to translate core network brand positioning into high-converting campaign themes and integrated channel assets
• Omnichannel Leadership: Lead channel strategies across web, social, paid media, and partner channels, establishing an integrated roadmap aligned with broader network marketing and enterprise goals
• Budget & Channel Optimization: Define optimal channel mixes and manage budget allocations across paid search, paid social, display, and web properties to maximize ROI
• Enablement & Alignment: Collaborate with Sales Enablement and Go-To-Market teams to equip internal stakeholders with brand narratives, launch playbooks, pitch decks, and client outreach assets
• Agency & Vendor Management: Oversee agency partners, media buyers, and vendors to ensure top-tier execution, contract value, and business performance.
• Team Leadership: Build, lead, and mentor a high-performing team of channel specialists and campaign managers
• Market Intelligence: Continuously benchmark best-in-class B2B/B2C marketing tactics and track the competitive payments landscape to continuously innovate our marketing engine

Requirements

• High School Diploma, GED or equivalent certification
• At least 8 years of experience in brand marketing, product marketing, or channel management within financial services or payment networks

Preferred

• Bachelor’s or Master’s Degree in Marketing, Communications or Business
• 9+ years of experience leading integrated marketing campaigns within a global payment network or fintech environment
• Demonstrated success operating within regulated financial, legal, and compliance environments
• Experience managing multi-million dollar paid media budgets and leading creative/media agency relationships

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.